A newbie is someone who is new to something and SEO stands for Search Engine Optimization. So if this is you, here are some terms you will be hearing and need to be familiar with.
A couple of years ago, SEO did not even exist, so in some way we are all newbies. It’s just that some are more new than others.
This list of terms, is by no means exhaustive but is meant as a basic introduction to the language used in SEO. At the rate new terms area appearing, by the time you have finished reading this list someone will have probably invented a new term, but at least you will have the basics. So lets get started.
above the fold
This is derived from the reference to the top part of a newspaper. Above the fold is used on the Internet to describe the top part of the page that the visitor can see without scrolling down.
AdSense
Google’s contextual based ad program. Use AdSense, by placing the ads on your website and earning revenue from when visitors click on the ads.
AdWords
Google’s pay per click (PPC) advertising program. Use AdWords when you want to buy advertisement to send traffic somewhere.
algorithm
Algorithms are complex sets of rules based on mathematical equations. With regard to SEO the algorithm is how the search engines rank web pages in it’s search SEO Software
results. Some SEOers feel that is they can figure out the algorithm, they can obtain higher search engine rankings.
anchor text
Also called link text. Is the blue underlined text on web pages that you click to go to another page or site. (Note: The link does not necessarily need to be blue or underlined but this is the traditional standard).
backlink / back link
A link on another page that links to the page you are viewing. Also known as inbound link.
click through rate (CTR)
Often used in internet marketing to describe the percentage of users who click on a link or advertisement. IF a page has 100 visitors and 12 click on the link then the page has a CTR of 12%.
cloaking
The practice used by some web sites to send one page to a search engine for indexing while serving an entirely different page to everyone else. So what the search engine sees and what you see are two different things. It should be noted that the practice of cloaking can get your site banned from the search engines.
conversion rate (CR)
The percentage of site visitors that deliver your most wanted response (MWR). The CR is an important measure of the effectiveness of your online sales effort. If your site is selling an e-book and if 3 out of every 100 visitors buys your book then your site has a CR of 3%.
CPC
Cost per click. The total cost of an advertising campaign divided by the resulting number of unique visitors.
CPM
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry.
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dead link
A link to a page, that no longer exists or has been moved to a different URL. Search engine spiders regularly remove dead links.
deep linking
The practice of linking to the inner pages of another web site – as opposed to linking to the homepage.
Google bomb / Google bombing
The practice of using anchor text to make a page show up in the Search Engine Results Pages (SERPs) under keywords that are out of context for that page. It should be noted that Google is taking steps to prevent this practice.
hand submission
The practice of visiting each search engine and directory and submitting the registration form by hand as opposed to using a software program. Some systems will not accept automated submissions. Same as Manual Submission.
heading tag
A HTML tag represented by , etc, to H6. These tags denote a text size with H1 being the largest. The heading tags may have significance in SEO with search engines appearing to assign more weight to keywords within heading tags.
hidden text
Text on a web page that is visible to spiders but not to human visitors. The aim is to load the page with keywords without deterring from the visitor’s experience. This is mostly done by making the text the some color as the background. Most search engines can now detect hidden text and consider it a form of spaming. Pages that contain hidden text are penalized or even de-listed.
hit
One hit is one request for a file on a web server. A visitor opening a page with 3images will in the process generate 4 hits.
hot linking
The practice of displaying images files, video files etc. on a web site when those files are on another (usually someone else’s) server. Effectively the site displays content that uses up someone else’s bandwidth. Hot linking is generally considered unethical unless prior permission is obtained.
HTML
Hypertext Markup Language is the primary language used to write web sites. Consists of tags .
HTTP
Hypertext Transfer Protocol is the most common transfer protocol used to facilitate communication between servers and browsers.
Two way alpha numeric pagers can be a perfect alternative to a cell phone when you need to keep in touch but do not all of the capabilities of a cell phone. Two-way pagers can easily be used for text messaging and communication nationwide, even in areas where cell phone service is unavailable.
Because you and your business partners need to stay in touch with each other, one of the most cost effective options can be two way alpha-numeric pagers. Their cost is generally lower than a cell phone plan, yet they offer you and your customers, the same text messaging capabilities of today’s cell phones.
Your customers can easily reach you by using their regular e-mail client software. They simply send the message as a regular text only (no HTML) message to your pager phone number. The usual email address is the pager, or cellular, telephone number including area code plus the paging or cellular companies address.
Another great way to send messages to your business two way alphanumeric pagers is with software on your computer that sends text messages. This specialized software can maintain a list of names of people that you wish to send messages to on a regular basis. Simply select one, or even several names, type your text message and click on send. The message goes out instantly, via either modem or internet connection. The software keeps a log of all messages sent, so you have proof of having sent them. This is a great option if you will be dispatching a lot of calls from your home office to your staff!
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all business and would like the option of having your own secretary without the bother of hiring one, you can use an operator dispatch service to handle your calls. It is a less expensive option than a traditional answering service.
Operator dispatch allows your customers to call your dispatcher, and they will page you with a message left by the caller. This service is usually below $20.00 a month and can be a much more cost effective option than hiring your own staff or using a traditional answering service. It can also present your business in a m ore professional manner to your customers.
By leasing your two way alpha-numeric pagers, you are able to have 24/7 support and replacement options. This allows you to know that if your employees may not take the best care of your pagers, the pagers are covered and can be replaced in case of accidental damage. Also, by choosing to lease your pagers rather than buy them outright, you are able to upgrade when new models come onto the marketplace.
One of the best two way pagers on the market today is a two way alpha numeric pager with nationwide two way paging and internet capabilities. It is small and easy to use with its full QWERTY keyboard, which allows you to send and receive internet e-mail virtually anytime, anywhere. With nationwide coverage, a local telephone number (or an 800 number), and an internet e-mail address, this two-way pager provides a low-cost framework for creating a dynamic, online community that goes where you go.
If you are considering text message capability for you and your employees, consider today’s two way alpha-numeric pagers as a very viable option. They will save you money over a cell phone and yet, offer you just the features you need.
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In case you don’t know, SEO actually stands for Search Engine Optimization, and it is the near-science of getting websites to the top of search engine results.
Although there are many other search engines, Google, Yahoo! and MSN are the top three most used search engines today. For more detail go to: www.offline-promotion.com. In fact, they are practically the only search engines that matter; today, most of the traffic coming into websites is being referred by these search engines. So if you want your website to sell, you better get to the top of search engines – on top one on page one. Studies have shown that, in general, Internet users only click on the top two searches engine results.
Different search engines actually have different algorithms in generating results, but in actual SEO practice, it has been found that you improve your ranking on the search engine results across the three major search engines by keeping the SEO basics in mind, and implementing strategies related to them.
Keyword Density
Search results place a premium on a website’s relevance to the keyword being searched for. It is not anymore possible to pull up porn site results on searches for “best hotels”.
Search engines determine a website’s relevance partly through keyword density, which is the percentage of a keyword in the total content of a web page – from a page’s Meta information (title, description, and keywords) to the actual website copy visible to visitors. Increase your keyword density by writing accordingly, for more detail go to: www.thesearchengineprimer.com. but keep the density from between 3% to 7% or you will risk of being flagged for spamming.
Website copy
Websites are made for a human user, and not for a search engines and its spiders. When your website copy is bad, visitors will click on the BACK button almost as soon as they land.
Bad news, since visitor stay does matter. You rankings decrease when your visitors click on the “back” button within five seconds of landing on your website.
Link building
Link building is all about getting other websites to link to your own. To get the most of link building, put your keywords in the anchor text information you’re going to send to the other website.
Anchor text is the text on the other website’s that links and points to your website. If you sell coffee beans and you have a link to a seller of coffee maker, put your keywords (like “coffee beans”) on the anchor text found on the other website.
SEO specialists will always advise against using frames and flash in website design . Why? Because the text within them cannot be crawled by search engine spiders.
To increase your ranking in the search engine results is to make active efforts to drive visitors to your site. You can do this by running a Google Ad Words campaign or an email campaign. You can also do forums posting, launch an online press release campaign, or write Blogs. Make sure though that you put in active http:// links to your website.